Johannesburg Based
Open to local & remote opportunities
Full Stack Digital Marketer & Brand Strategist
Digital Marketing Strategy, Brand Systems & Social Growth
I help brands clarify their message, build content ecosystems, manage communities, and turn insight into measurable marketing action.
Strategy, content, community, campaigns, analytics.
Open to Roles
Full-time, contract & project-based work
Client Projects
Brand, content & social strategy support
Core Expertise
What I Do
Strategic, creative, and data-informed solutions that help brands become easier to understand, remember, and choose.
Full Stack Digital Marketing
End-to-end digital strategies that connect brand, content, channels, and performance.
Brand Strategy
Research-led positioning, messaging, and identity systems that make brands clearer and more memorable.
Marketing Strategy
Integrated plans that align business goals, customer needs, and measurable campaign priorities.
Social Media Strategy
Platform-specific strategies shaped by audience insight, competitor research, and performance data.
Social Media Management
Content scheduling, community engagement, campaign execution, and brand reputation care.
Content Marketing
Content ecosystems that educate, engage, and convert across social, email, web, and multimedia.
Content Strategy
Purpose-built content plans mapped to audience needs, customer journeys, and business objectives.
Campaign Planning & Execution
From concept to post-campaign evaluation, with clear timelines, roles, and optimisation loops.
Brand Communications
Clear, consistent messaging across campaigns, stakeholders, customers, and digital touchpoints.
Community Management
Authentic engagement, customer support, and relationship-building that strengthens loyalty.
Employer Branding
Culture-led storytelling that helps organisations attract talent and communicate who they are.
Email Marketing
Campaigns and nurture flows that build relationships, improve retention, and support conversion.
SEO
Keyword-informed content and on-page optimisation that improves discoverability and relevance.
Marketing Analytics & Reporting
Dashboards, reporting, and insight translation that turn performance data into better decisions.
AI-Assisted Marketing
Responsible AI support for research, ideation, workflows, content development, and reporting.
Proof of Impact
Featured Case Studies
Real brands. Real strategies. Real results.
01
iHub Africa - 2026 Intake Campaign
Content Strategy & Social Media Marketing
A full intake campaign built to turn iHub Africa's opportunity into clear, audience-relevant communication across digital channels.
- Role
- Content Planner & Campaign Strategist
- Objective
- Increase applications, strengthen audience engagement, and position iHub Africa as an accessible, valuable opportunity for aspiring digital professionals.
- Work I Did
- Developed B2B and B2C content strategies, audience-focused messaging, SMART goals, content calendars, and campaign direction for the 2026 intake campaign. I also assisted with content planning, platform alignment, and strategic communication.
- Design Output
- Created visually engaging, audience-focused campaign content that increased awareness, communicated the programme value clearly, and encouraged prospective students and young professionals to apply and engage across digital platforms.
- Tools Used
- Canva, HubSpot, Asana, and Meta Business Suite.
- Result
- Helped achieve more than 1,200 applications through content curation, targeting tools, brand-aligned design, and relevant content for the desired audience.
02
ABC Community Network (Pty) Ltd.
The Leading Legacy Table
A leadership and networking event campaign shaped around professional positioning, storytelling, and ticket conversion.
- Role
- Social Media Strategist & Content Planner
- Objective
- Position The Leading Legacy Table as a meaningful leadership and networking experience for young professionals while increasing audience awareness and event participation.
- Work I Did
- Planned and developed event marketing content, campaign messaging, speaker announcement content, engagement strategies, and social media rollout direction. I also assisted with audience communication, brand positioning, and content ideation.
- Solution
- Developed intentional content focused on audience relatability, storytelling, professional positioning, and strategic event communication to encourage engagement and attendance.
- Design Output
- Created strategically aligned promotional content that strengthened the event identity, communicated the value of the experience clearly, and supported audience engagement and ticket conversion.
- Tools Used
- Canva, Meta Business Suite, and Asana.
- Result
- Created a cohesive and audience-focused digital campaign that strengthened the event’s online presence and communication strategy.
03
ABC Community Network (Pty) Ltd.
Brand & Marketing Support
Ongoing brand and marketing support for community-led programmes, educational initiatives, and audience communication.
- Objective
- Strengthen audience engagement, improve communication consistency, and support community-driven initiatives through digital content.
- Work I Did
- Supported campaign communication, event marketing, community-focused content planning, and educational campaign messaging across multiple initiatives and programmes.
- Solution
- Created audience-focused communication strategies and campaign content aligned with community engagement, education, and empowerment objectives.
- Tools Used
- Canva, Meta Business Suite, and Asana.
- Result
- Supported the development of more structured and intentional communication across campaigns and digital platforms.
04
Strategy & Performance Evidence
Compiled Strategies, Analytics & Planning Work
This work highlights strategic planning, digital performance analysis, and audience-focused marketing approaches developed across projects and campaigns. It balances creativity, research, data-driven decision making, audience behaviour, digital visibility, and content strategies aligned to brand objectives.
SEO Strategy - iHub Africa
Search visibility and content optimisation planning.
Digital Channel & Website Performance Summary
Performance review for smarter marketing decisions.
Traffic & Website Analytics
Audience behaviour and website performance evidence.
Content Calendar - iHub Africa
Structured planning for campaign consistency.
Marketing Stack
Tools I Have Worked With
A blend of strategic platforms, creative tools, and analytics systems that keep work moving and measurable.
Asana
Meta Business Suite
Looker Studio
Canva
Figma
Instagram
Facebook
LinkedIn
CapCut
HubSpot
GA4
ChatGPT
About
Strategy with taste, structure, and cultural awareness.
My work sits at the intersection of brand clarity, audience understanding, content systems, and digital performance. I build communication that looks considered, reads clearly, and supports real business objectives.
I bring curiosity, accountability, and a structured way of working to every project, whether the need is a sharper brand message, a social content engine, a campaign plan, or reporting that turns marketing activity into insight.
Experience
Snr. Exec: Brand & Marketing Strategist
Social Media Manager
Corporate Affairs Administrator
Contact
Let’s build something remarkable.
Whether it’s a full-time role, contract project, collaboration, or brand strategy sprint, I’m ready to add value.